Definities van Basisboek Online Marketing in de Ensie C
- 'Command and control'-functies
- Call-me-now functionaliteit
- Capture
- Care
- Catalogus
- Character
- Chatsessie
- Choice
- Click-through rate (CTR)
- Clicktag
- Cocreatie
- Coinnovatie
- Communicatiedoelgroepen
- Communicatiesite
- Communicatoren
- Community
- Competitieve linkacquisitie
- Confirmed opt-in
- Confrontatie-analyse
- Contact interactivity
- Contactfrequentie
- Content spinning
- Contentcuratie
- Contentmarketing
- Contentmarketingcyclus
- Contextual targeting
- Contextueel relevant
- Convenience
- Conversieattributie
- Conversion
- Coproductie
- Corporate sites
- Cost per action
- Cost per click
- Cost per mille
- CPA
- CPC
- CPM
- Creëren van klantwaarde
- Crossmediale optimalisatie
- Crowdfunding
- Crowdsourcing
- Cultivation
- Customer driven innovation
- Customer journey
- Customer relationship management
- Customization (1)
- Customization (2)
