Definities van Media monitoring begrippenlijst in de Ensie Marketing- en communicatiebegrippen
- Advertentiewaarde
- Advertorial
- Advocacy marketing
- AIDA-model
- API
- App
- Attentiewaarde
- attitude
- Awareness
- Bedrijfsjournalistiek
- Beeldmerk
- Behavioral targeting
- Big data
- Blogs
- Bottom-up strategie
- Brand appreciation
- Brand interest
- Brand loyalty
- Brand Reputation
- Branded content
- Branding
- Bruto bereik
- Chatbots
- Communicatie
- Communicatie intelligence
- Communicatiedoelstelling
- Community management
- Concurrentievoordeel
- Consumer relations
- Consumerization
- Content
- Content management
- Converged media
- Corporate communication
- Corporate identity
- Corporate story
- Crisiscommunications
- Cross channel
- Crossmedia
- Crossmediaal concept
- Crowdsourcing
- Customer effort score (CES)
- Customer journey
- Dark social
- Data driven decision making
- Datafeed
- Datageletterdheid
- Dialoog
- Differentiatie
- Emoticons
- Employee advocacy
- Employer branding
- Externe communicatie
- Google Data Studio
- Influencer marketing
- KPI’s
- Livechat
- Location based social media
- Marketing
- Marketingcommunicatie
- Marketingdoelstelling
- Media
- Media rage
- Mediaconsumptie
- Mediaplan
- Merkwaarde
- Micro influencer
- Microblogs
- Microdata
- Multichannel
- Omnichannel
- Online leadgeneratie
- Organic search
- Performance-based marketing
- Perscommuniqué
- Personal branding
- Real time marketing
- ROI
- Segmentatie
- Slogan
- Snapchat
- Social business
- Social commerce
- Social CRM
- Social gaming
- Social marketplace
- Social media dashboard
- Social newsrooms
- Social recruiting
- Storytelling
- Strategie
- Targeting
- Telecommunicatiewet
- Thought leadership
- Top-down strategie
- Top-of-mind awareness